Be aware of what the purpose is of having a Facebook page. Don’t simply create a page just for the sake of it. Are you using it to communicate to customers? Or do you use Facebook to let customers get in touch with you? Using Facebook to grow your customer base is different from using it to retain and promote loyalty among existing customers.
Share pictures on Facebook. Keep in mind that your subscribers check Facebook to see updates shared by their friends. If your subscribers have a lot of friends on Facebook, your updates might not be easy to notice. Getting their attention will be a lot easier if you share pictures rather than text updates.
Keep your goals realistic. It will take time to acquire thousands of fans. Set a goal of reaching maybe fifty or so fans the first month. As time goes by and word of your page gets around, you will gain more fans at a faster pace. A realistic goal will keep you from becoming discouraged.
Respond to your fans. Remember Facebook is social! Your fans have begun following you because they are interested in what you have to offer. They want to communicate with you. If they are writing questions or having a conversation, get involved back. Answer those questions and get in the conversation. It’ll build a lot of loyalty among your followers.
Pay attention to what is going on with your page. If someone “likes”� your page, send them a thank you message. If people comment on things on your page, respond. Little messages from you will make a big impact on the way things work out for you. It can be time consuming, but well worth it.
Make sure that any content you post is made shareable. There are many businesses that leave messages then they fail to allow users to share it with others. Word of mouth is your biggest Facebook fan, so do not forget to allow sharing. Failing to place share links on your page will set your business back a lot.
You can do so much on Facebook. It is more than just a place to hang out and see what is going on with your friends. If you use it right, and use the tips shared here, you can use Facebook to market your business. Why not give these tips a try and grow your business?